Selling is the art giving something in exchange for money. It should be the same to you photographer. Exchange your creativity for money to your targeted audience. Fact! no sales no cash in the bank. No matter how creative and technically good you may be with photography, but if there are no sales you are as good as a person who just started in photography. I am talking to photographers who need to make money using photography.
There are various ways of selling your services direct to your market, that is place adverts on magazines that your clients would likely to read them (wedding magazines); online classifieds (gumtree / olx); local newspapers and lastly make a portfolio of evidence.
Portfolio of evidence could be presented to Ad agencies; Event Management Companies; Wedding Planners and Public Relations Agencies. To prepare your own portfolio would depend according to the stream you want to pursue with photography. Portfolio showing product photography could be developed using product that you have in your fridge or food cabinet. Photograph them from different angles and chose the best ones that show your skill. You need to acknowledge that you not representing the brands in your portfolio, but you used them to showcase your skill. To those in concert or events photography, go to events in your area and ask for a permission to shoot the event in exchange of you giving them photos for free and you will use them as reference.
Soon as you get commercial assignments you can start using them as your reference of work done in your portfolio. Go out and sell your services to your targeted audience.
*Five Roses tea box was shot for illustration purposes. I am not representing them nor their agency. I love the Strong Five Roses though 🙂 🙂
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I render photographic services for the following:-
- Corporate Events
- Corporate Profiles
- Concerts
- Factory / Industrial Profiling
- Festivals
- Music Festivals
- PR Campaigns
Contact me and let us discuss your photography needs .
To our success,
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Baleseng ‘Basi‘ Tau
Entrepreneur. Freelance Photographer
tel.+2773 232 6865
e-mail. tau@taa.co.za
skype: basi.tau